Mountide
The big question
How do you show four kinds of photography without looking like four different photographers?
The objective
One portfolio for a photographer shooting luxury real estate, interiors, sport and music.
Most photography sites deal with range by hiding it. One gallery, everything mixed, and the visitor is left to work out whether you shoot the thing they need. These four subjects share almost no audience: an estate agent and a music promoter are looking for completely different evidence.
So the split happens at the top level and the identity carries the join. Each subject gets its own route and its own gallery, while the wordmark, the type and the pacing stay fixed. That is what lets four bodies of work read as one photographer rather than four.
