Montfort Group
The big question
How do four businesses in three countries read as one company?
The objective
A global commodity trading and asset investment group. Four divisions across the UAE, Singapore and Switzerland, on one site that has to make the shape of the business obvious.
Trading, Capital, Maritime and Fort Energy are four businesses speaking to four audiences. A counterparty in Singapore and an investor in Switzerland want different things. Neither should have to learn the org chart first.
Each division stands on its own. The group reads as one thing above them. The newsroom earns its place because in commodities, recency is a credibility signal.
