EMENTA
The big question
How does a storefront carry a friendship without saying the word twice?
The objective
Hardgoods, clothing and accessories out of Lisbon, made by a group of friends. The storefront had to carry that without saying it twice.
The line is elegant and simple. The story behind it is friendship. Both are easy to overstate and just as easy to lose.
It runs on Shopify so the team can drop a capsule without a developer. The storefront stays quiet around the product. New arrivals, bestsellers and the seasonal capsule do the merchandising. Nothing else competes with the pieces.
